SEO News – 5 September 2010

by admin on September 5, 2010

Link Building

Another cautionary tale about link buying. A flower selling company looses $4 million after Google turns the tables, Interesting comeback using 4 positions to manage SEM (a manager of comparison shopping, a social media manager, an affiliate marketing manager and someone watching their link portfolio).

Search Marketing

An interesting study on how people search. Transactional searchers are only looking at an average of 4.05 organic results but they are more focused on the snippet (meta description) than informational searchers.

Other Webmaster News

Yahoo! Site Explorer to be intergrated with Bing Webmaster Centre.

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